Legal
Terms & Conditions
The basis on which we quote, deliver and bill for our services — written plainly, without the parts agencies usually hide.
About these terms
These terms cover your use of this website and the basis on which we quote for and deliver services. A specific engagement may be governed by a separate written proposal or agreement; where that document differs from this page, that document applies.
Pricing and quotes
Prices shown on this website are our standard published rates. They are indicative starting points, not a binding quote — the final fee depends on the scope we agree after discussing your business.
Prices may be adjusted for scope, and may change over time. The rate that applies to you is the one confirmed in writing when your engagement begins.
Advertising spend
Management fees are separate from advertising spend. Amounts paid to Google, Meta or any other platform are billed by that platform and are not included in our fee.
You are responsible for your advertising budget. We will not commit your budget beyond what you have approved.
What we commit to on ad campaigns
On managed Google Ads and Meta Ads campaigns we work to a target of 70–90% of generated leads being relevant to your business. Relevance is assessed against the buyer profile and qualifying criteria agreed with you at the start of the engagement.
This is a commitment to targeting quality and to fixing campaigns that fall short. It is not a guarantee of a specific number of leads, a specific cost per lead, revenue, or a search ranking position — no agency can honestly guarantee those, because platform auctions, competition and demand are outside anyone's control.
Website development
The website package includes design and development and a domain registration for the first year. Hosting is not included — you arrange hosting directly with a provider and pay their charges.
One month of SEO service is included with a website build, starting from the date the site goes live.
You own the website, its content and the domain. We will hand over access on request.
Accounts and ownership
Advertising accounts, analytics properties, business profiles and domains created for you belong to you. We operate them on your behalf and will transfer or release access when the engagement ends.
You retain ownership of the content and materials you supply. We retain ownership of our internal methods, templates and tools.
Your responsibilities
You agree to provide accurate information, timely approvals and access to the accounts we need to do the work. Delays in approvals or access will affect timelines.
You confirm that the material you supply is yours to use and does not infringe anyone else's rights.
Payment and cancellation
Recurring services are billed monthly in advance unless agreed otherwise in writing. One-time services are billed as set out in the proposal.
Cancellation terms are set out in your engagement document. Work already delivered in a billing period remains payable.
Liability
We deliver our services with reasonable skill and care. We are not liable for outcomes that depend on third-party platforms, market conditions, or decisions taken outside our scope.
Nothing in these terms limits liability where it cannot lawfully be limited.
Website content
Content on this website is provided for information. Illustrative interface visuals shown on this site are labelled as such and do not represent any client's actual performance data.
Governing law
These terms are governed by the laws of India, and the courts of Ahmedabad, Gujarat have jurisdiction over any dispute.
Need something clarified before you sign?
Ask us. We would rather answer the awkward question up front than have it surface three months in.