Campaign strategy
We start with your offer, your margin and how you actually close business — then decide what the campaign should optimise for. Objective, budget split and a realistic cost-per-lead range are agreed before a single ad goes live.
Meta Ads
Facebook and Instagram campaigns built around qualified enquiries — not reach, not vanity engagement. We plan the audiences, direct the creative, test relentlessly and report on cost per lead.
Campaign overview
Paid performance
Impressions
Reach
Click-through rate
CTR
Cost per lead
Efficiency
Conversions
Qualified leads
Channel split
What's included
Meta Ads is not a boost button. Managing it well means deciding what to optimise for, who to reach, what to say, what to test next and which leads were worth having — every single month.
We start with your offer, your margin and how you actually close business — then decide what the campaign should optimise for. Objective, budget split and a realistic cost-per-lead range are agreed before a single ad goes live.
Interests, behaviours, lookalikes and custom audiences mapped to how buyers in your category behave. Locations, radius and language are set for Ahmedabad and the areas you genuinely serve — not a nationwide spray.
We brief the angles, hooks and formats the feed rewards — statics, carousels and short video — so the ad earns a stop instead of blending in. Produced creatives are included in the Complete Growth Combo.
Hooks, headlines, formats, placements and audiences tested one variable at a time. Losing variants are cut early and budget shifts to what is producing enquiries, so every week of spend teaches you something.
Warm audiences built from website visitors, video viewers, page engagers, form openers and your own customer list. These are almost always the cheapest enquiries in the account — most businesses leave them on the table.
Instant forms with qualifying questions, or click-to-WhatsApp when a conversation converts faster than a form. We pick the route that fits how your team actually follows up.
Meta Pixel and Conversions API wired to the real enquiry points on your site, so reporting counts leads rather than clicks. A monthly report covers spend, leads, cost per lead and what changes next month.
We will say so. If your buyers are searching rather than scrolling, search campaigns or SEO will spend your budget better.
Compare all servicesCampaign types
Most wasted Meta budget comes from running the wrong campaign objective for the goal. Here is what each type is genuinely good at, and when it fits.
Instant forms or click-to-WhatsApp that capture an enquiry inside Facebook or Instagram, with qualifying questions built into the form.
Fits when
You sell a consultation, site visit, quotation or demo and need enquiries in the pipeline this month.
Sends people to a landing page or product page and optimises for the action taken there — a form fill, a call or a WhatsApp message.
Fits when
The decision needs context your ad cannot carry: pricing, specifications, portfolio or a comparison.
Reach and engagement campaigns that introduce the brand and build the video-view and engager audiences you retarget later.
Fits when
You are new to the market, launching something, or nobody in your category knows the brand yet.
Follows the people who already visited, watched or engaged with a sharper offer, a proof point or a reminder to finish the enquiry.
Fits when
You already have traffic from ads, SEO or social, but not enough of it turns into a conversation.
Product-feed campaigns that show the right item to the right person, including dynamic retargeting for browsed and abandoned products.
Fits when
You sell online and have a product catalogue worth advertising item by item.
Lead quality
Cheap leads are easy. Relevant leads take deliberate work — and a feedback loop with your sales team.
70–90% relevant leads target
Hitting it needs one thing from you: tell us which enquiries were good and which were not. That feedback is what teaches the campaign — and us — where to tighten.
A broad audience is cheap per lead and expensive per customer. We keep targeting tight to the locations, age bands and interests that match your real buyers, then widen only when the data says the account can take it.
The ad itself filters. Naming the price band, the service area or the minimum order in the creative loses you cheap clicks and saves your sales team hours of unqualified follow-up.
Instant forms are fast, which is exactly why they attract accidental submissions. Two or three qualifying questions — budget, timeline, location, requirement — cut the noise without killing volume.
Existing customers, past enquirers, job seekers and placements or regions that consistently produce junk get excluded. Exclusions compound: every month the account wastes a little less.
How the pieces fit
None of the three works alone. Each one only pays off if the other two are right alongside it — that is what campaign management is actually managing.
Earns the stop
The visual, the hook and the first line — the reason someone stops scrolling for a fraction of a second. Get this wrong and the audience and the offer never even get seen.
Decides who sees it
Targeting precision — locations, interests, behaviours and lookalikes narrowed to who genuinely buys from you. Get this wrong and a great ad reaches people who were never going to act.
Decides whether they act
What's actually being promised — a price, a consultation, a reason to enquire today rather than later. Get this wrong and the right person sees the right ad and still scrolls past.
Where it breaks
An ad that earns real stops but reaches people outside your buying radius spends your budget on attention that was never going to convert.
Perfect targeting cannot rescue an offer with nothing compelling in it. People who fit your buyer profile exactly still scroll past when there is no reason to act now.
A genuinely strong offer sitting inside a bland, forgettable ad never earns the stop needed for anyone to read it in the first place.
Real creative examples
We haven't published a public creative gallery yet. Ask us directly and we'll walk you through real examples from an account like yours — formats, hooks and what changed between versions.
Ask to See ExamplesPricing
You always know what goes to Meta and what goes to us. Nothing is bundled to make the number look smaller.
Facebook & Instagram campaigns built for enquiries.
For ad spend of ₹15,000 – ₹50,000
70–90% relevant leads target
Ad spend is billed separately by Meta, directly to your own payment method.
Ad creatives are included only in the Complete Growth Combo. On this plan you supply your creatives or pay for them separately.
SEO, Meta Ads and Google Ads running as one system — with ad creatives designed and refreshed for you.
Also worth reading: Meta Ads works hardest when the traffic lands somewhere convincing and search demand is covered too.
Meta Ads FAQ
The questions Ahmedabad business owners ask us most often about running ads on Facebook and Instagram.
Something specific to your business?
Send us the details — we usually reply the same day.
Tell us what you sell, who buys it and what you can spend. We'll tell you honestly whether Meta Ads is the fastest route for your business — and what to expect if it is.
No pressure • Clear strategy • Practical next steps