Paid Search
PPC campaigns built around qualified enquiries rather than clicks — tight keyword control, real conversion tracking and a monthly report that shows exactly where your budget went.
Campaign overview
Paid performance
Impressions
Reach
Click-through rate
CTR
Cost per lead
Efficiency
Conversions
Qualified leads
Channel split
What's included
Google Ads is not a set-and-forget channel. An account left alone drifts, spends on the wrong queries and quietly gets more expensive. Here is the work that actually goes into our PPC management.
The decisions made before a single ad goes live — the ones that determine whether every later optimisation is even possible.
Before a single ad goes live we decide what the account is meant to do: which services deserve their own campaign, which locations to target, how budget should be split, and what a conversion actually means for your business. A tidy structure — campaigns by service, ad groups by tight themes — is what makes every later optimisation possible. Accounts we inherit are usually underperforming because of structure, not bids.
We build the keyword list around commercial intent, not search volume. Someone typing a service plus a location is far closer to buying than someone typing a general question, and the two should never sit in the same ad group competing for the same budget. We also map what each keyword should lead to, so the click lands on a page that answers it.
This is where most wasted spend lives. Without a maintained negative list, your ads show for jobs, free alternatives, DIY guides, courses, competitor names and cities you do not serve — and you pay for every one of those clicks. We build a negative list at launch and keep adding to it from the search terms report every single month, because new irrelevant queries appear continuously.
We write the headlines and descriptions, and we test them. Ads state what you actually do, where you do it, what makes you a sensible choice and what the next step is. Extensions — sitelinks, callouts, call and location assets — are set up so your ad takes up more of the screen and gives people more reasons to click the right thing.
The recurring work that keeps cost per lead falling instead of quietly drifting upward.
If it is not tracked, it cannot be optimised. We set up conversion tracking for form submissions, phone calls, WhatsApp clicks and any other enquiry point on your site, so Google's bidding learns from real leads instead of guessing from clicks. This is the single most common thing missing from accounts that arrive with us.
A great campaign pointed at a weak page still fails. We review where your traffic lands and tell you specifically what to change: the headline matching the ad's promise, the form length, where the phone number and WhatsApp button sit, load speed on mobile, and the proof a first-time visitor needs before enquiring. If you need the page built, that is website work we quote separately.
Budget follows performance. We watch which campaigns, keywords, devices, locations and times of day produce enquiries at an acceptable cost, and shift money toward them. Bidding strategy is chosen to suit the amount of conversion data the account actually has — automated bidding needs signal to work, and switching too early quietly wastes money.
Every month you get spend, leads, cost per lead and what changed in the account — written in plain language. You will also see the search terms we blocked and what we plan to test next, so the account is never a black box you are simply funding.
Reporting
Not a screenshot of Google Ads jargon and not a wall of numbers. Every month you get spend, leads, cost per lead and what changed in the account — written the way we'd explain it across the table, not the way an agency dashboard exports it.
Monthly report
What you actually receive
Spend
What went to Google this month
Leads
Forms, calls & WhatsApp counted
Cost per lead
The number we're judged on
Search terms blocked
New negatives added
Also in every report
Campaign types
Not every campaign type suits every business or every budget. Here is what we run and, more usefully, when each one is worth your money.
When people are actively looking for what you sell.
The core of almost every account we run. Text ads shown against high-intent queries — a service plus a location, a problem plus a solution, a brand plus a comparison. It is the fastest route to enquiries because you are meeting demand that already exists rather than trying to create it. If budget is tight, this is where it should go first.
When you have conversion data and want reach across Google's inventory.
Performance Max runs across Search, Display, YouTube, Discover, Gmail and Maps from one campaign, using your assets and Google's automation. It can work well, but it needs solid conversion tracking, clear exclusions and enough data to learn from. We do not recommend it as a first campaign on a small budget, because it will spend before it learns.
When people visit, do not enquire, and need reminding.
Most first-time visitors leave without contacting you. Remarketing puts your banner back in front of people who already showed interest, segmented by what they looked at and how long ago. It is comparatively cheap, it supports the search campaigns rather than replacing them, and it keeps you visible through a longer decision cycle.
When enquiries come by phone and proximity matters.
For businesses where the customer wants to ring you or walk in, we use call-focused campaigns and location targeting tied to your Google Business Profile, with call tracking so phone enquiries are counted properly. Radius and locality targeting keeps spend inside the areas of Ahmedabad you can actually serve.
Cost per lead
There is no trick to this and no secret setting. Cost per lead falls when you stop paying for the wrong clicks and make the right ones convert more often. That is mostly a matter of discipline repeated every month.
Clicks are the cost. Leads are the point.
An account can post a strong click-through rate and a low cost per click while producing almost nothing worth answering. We judge campaigns on enquiries and what each one costs — every other metric only matters insofar as it moves that.
We read the search terms report and block what does not belong — job seekers, students, free-and-cheap modifiers, unrelated products, cities you do not serve. Irrelevant queries keep appearing as Google broadens matching, so this is ongoing work, not a one-time setup task.
Broad match with no controls is the fastest way to burn a small budget. We use exact and phrase match to hold the account to queries we have chosen, and only open matching up where there is enough conversion data and budget for it to pay off — with negatives and monitoring in place first.
A click that lands on a generic homepage converts far worse than one that lands on a page about the exact service the person searched for. Matching ad, keyword and page also improves Quality Score, which lowers what you pay per click for the same position. Relevance is a discount, not a nicety.
We track forms, calls and WhatsApp enquiries as conversions so optimisation is aimed at leads rather than clicks. Without this, automated bidding optimises toward whatever it can see — usually traffic — and cost per lead drifts upward while the click metrics look healthy.
Every month, keywords, ad groups, placements, devices, locations and hours of the day get reviewed against cost per lead. Anything consistently spending without producing gets paused or reduced, and that budget moves to what is working. Most of the improvement over time comes from subtraction, not addition.
Location settings are set to people regularly in or searching for your service areas — not merely showing interest — and the areas themselves are chosen around where you can realistically deliver. Paying for a click from a city you cannot serve is a pure loss, and it happens more often than most advertisers realise.
Pricing
Our fee is tied to the size of the budget we manage, and it is the only thing you pay us. What Google charges for the clicks goes to Google, from your own account.
Starter budget
For ad budget of ₹15,000 – ₹20,000
A sensible starting point for a single service or a focused set of locations, run as a tight search campaign while we gather conversion data.
70–90% relevant leads target
Scaling budget
For ad budget of ₹20,000 – ₹50,000
For accounts running multiple services, wider locations or additional campaign types once search is producing leads consistently.
70–90% relevant leads target
Your ad budget is billed by Google directly to your own card, inside your own account. The management fee above is entirely separate and is all you pay us. So on a ₹30,000 monthly ad budget you would pay Google up to ₹30,000 for clicks and pay us ₹9,000 to run the account — two invoices, from two places, with nothing bundled or hidden in between.
Running SEO and Meta Ads as well? The Complete Growth Combo bundles all three plus ad creatives for ₹30,000 per month, against ₹38,000 bought separately.
Note: Pricing can be adjusted based on your business, industry and the scope you actually need. Talk to us before deciding on a budget.
Discuss Your BudgetGoogle Ads FAQ
Budgets, ownership, timelines and what our lead-quality target does and does not mean — answered before you commit to anything.
Still have a question?
Ask us directly — we usually reply the same day.
Building the full pipeline? Search catches people already looking. Meta Ads reaches the ones who fit your buyer profile but weren't searching today, and a site that actually converts makes every click from either channel worth more.
Tell us what you sell, where you sell it and the budget you have in mind. We'll tell you whether Google Ads is the right channel and what a sensible first month looks like.
No pressure • Clear strategy • Practical next steps
